AI Insights · Timothy · January 2021
Top 5 Music and Podcasts Apps in Europe Q4 2020 Performance Recap
A look at the Q4 2020 performance of the leading music and podcasts apps in Europe, showcasing download and user activity trends. Insights provided by Sensor Tower.
In the final quarter of 2020, Europe's music and podcasts app landscape saw varied performances from the top players. Sensor Tower's data provides a clear view of how these apps fared in terms of downloads, revenue, and active users.
Starting with Deezer: Music Player, Podcast, the app showed a steady revenue trend with an uptick in the last week of November, reaching around $857K. Downloads peaked in the week leading up to Christmas with nearly 240K new installs, while weekly active users saw a slight decline throughout the quarter, ending with 10.4M.
YouTube Music experienced its highest revenue in the first week of December at approximately $711K, with a noticeable spike in downloads to over 827K in the third week of October. The app's active users climbed steadily, reaching a high of 32.8M in late December.
Amazon Music: Songs & Podcasts saw its revenue fluctuate, hitting a high near $461K in late November. Downloads peaked at 368K in the third week of December, and the app's active users also reached their zenith that month, with 5.3M weekly users.
For VK Music: playlists & podcasts, revenue remained relatively stable, with a peak at around $380K in the third week of December. The app's downloads showed an increase toward the end of the quarter, concluding with over 84K in the last week. Weekly active users experienced a slight decline, finishing at 4.8M.
Lastly, Yandex Music, books & podcasts maintained consistent revenue, with the highest at about $253K in the third week of December. Downloads saw an uptrend, with nearly 197K in the last week, and the app's active users increased to nearly 7.9M at the quarter's end.
For more insights on app performance, Sensor Tower's platform offers detailed analytics and trend data.